Search Visibility (SEO)
Set titles, descriptions, and share images so your pages look good in search results and when shared on social media.
SEO is short for "search engine optimisation" — the settings that help people find your pages in search results like Google, and make your links look good when shared on social media. You set sensible defaults once for the whole site, then fine-tune any page that needs special treatment.
Site-wide defaults
Set these once and they apply across your site:
| Setting | What it does |
|---|---|
| Title template | A pattern for page titles, with placeholders. For example, a pattern can automatically add your academy name after each page's own title. |
| Default description | The summary shown under your link in search results when a page has no description of its own. |
| Keywords | General terms that describe your site. |
| Share image | The picture shown when someone shares a link from your site (this is the Open Graph image). |
| Twitter handle | Your account, so shared links can credit you. |
| Indexing control | Whether you let search engines list your pages or ask them to stay out. |
Per-page settings
Any page can have its own title, description, and share image that override the defaults. Use this for important pages — your homepage, a key course page, or a campaign landing page — so each one reads exactly how you want in search and on social media.
Automatic help
Two things are handled for you:
- Sitemaps — a behind-the-scenes list of your pages is kept up to date automatically, so search engines can find everything.
- Breadcrumbs — the small "you are here" trail (for example, Home › Courses › Spoken English) is generated for you, which helps both visitors and search engines.
How to set it up
- Go to Admin → Website → SEO for your site-wide defaults.
- Set your title template, default description, keywords, share image, and Twitter handle.
- Choose your indexing setting.
- For a specific page, open it and set its own title, description, and share image.
- Click Save.
If your site is not ready for the public yet, you can ask search engines not to list it. Remember to switch indexing back on when you launch. See Publishing for site status modes.
Good to know
- A clear description is your free advert in search results — write it for a real person.
- A good share image makes links far more clickable when posted on social media.
Related pages
- Pages & blocks — every page can have its own SEO.
- Templates & themes — your branding feeds share previews.
- Publishing — control whether your site is public.